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September 2009
Fuel Up To Play 60Questions? Get the answers to frequently asked technical questions about Fuel Up To Play 60. This eNewsletter is a companion to the Fuel Up to Play 60 program. Enroll now!

It's Game Time! Are You Ready for Some School Wellness?

You've already taken an important step by enrolling your school in Fuel Up to Play 60! Your School Wellness Activation Kit arrives in mid-October, so now's a great time to get your school ready for kickoff. Here's how!

Get Organized Take a look at the Program Advisor Overview, and ask interested students to look at the Student Overview. Then click around to learn more about the National Competition, the Healthy Eating and Physical Activity Action Strategies, and how to build a school team.

Go to Training Camp Watch these how-to Clips for more information on kicking off your Fuel Up to Play 60 program, and selecting the right Action Strategies for your school.

Build Your Team Recruit adults and students to help you implement Fuel Up to Play 60.

Score Your Home Field Your school's Fuel Up to Play 60 Team can use this nifty School Wellness Investigation tool to learn about your school's wellness environment BEFORE you choose Action Strategies to make it better.

Get the Word Out Customize your marketing tools to spread the word about the program to the school and surrounding community.

Countdown to October 15!

Let the Competition begin! At one minute past midnight on October 15, the Fuel Up to Play 60 website launches, and the doors open for students and schools to start earning points in the National Competition. Don't be left behind! Here's what all enrolled schools will have access to:

Fuel Up to Play 60 Competition - Students and schools earn points by eating nutritious foods, being active, and implementing Action Strategies. Prizes for winning students include iPod® Touches, NFL online games, and the opportunity to hang out with an NFL player and his trainer; prizes for schools include a healthy school makeover, and a starring role in a Fuel Up to Play 60 promotion with an NFL Player.

Playbook - Online toolkit for students and adults! Includes Action Strategies, tips, tools and resources.

Action Strategies - Fun, focused strategies for Kickoff and Promotion, Healthy Eating, and Physical Activity that you can do at your school to improve school wellness and earn points and compete for prizes in the Competition.

Kits Are On the Way!

School Wellness Activation Kit - Everything you'll need to build excitement for Fuel Up to Play 60 including a Program Advisor Starter Guide, banner, set of display cubes, poster clings, tear-off pads, and Introductory video/DVD.

School Wellness News

Obesity rates continue to climb, according to a report by the Robert Wood Johnson Foundation and the Trust for America's Health. The report found that obesity rates actually increased in 23 states last year. Department of Health and Human Services initiatives to reduce obesity rates to 15% by 2010 seem unlikely given the new data. The detailed report outlines rates and trends, state and federal policies, the toll of obesity on the economy, and recommendations for prevention and treatment.

A British study found that improving lunch options and dining facilities can dramatically improve children's concentration in the classroom. Researchers updated cafeterias in secondary schools by redecorating, adding new furniture, introducing healthier foods, and including students in tasting sessions. Compared with students in control schools, students in improved schools were 18% more likely to be on task, engaged and concentrating.

A Program of Fuel Up - National Dairy Council and NFL Play 60

©2009 National Dairy Council® © 2009 NFL Properties LLC. Team names/logos/indicia are trademarks of the teams indicated. All other NFL-related trademarks are trademarks of the National Football League.