Today's kids need to believe that nutrition and physical activity are important for their health now and for their future. That's why the National Dairy Council® (NDC), your local Dairy Council® and the National Football League (NFL) have formed a long-term partnership to create Fuel Up to Play 60. This program focuses on promoting healthier youth and schools. For the 2009-10 school year, this initiative will launch in more than 60,000 schools across the country, reaching millions of kids. The ultimate intention of Fuel Up to Play 60 is to engage and inspire youth to take control of their health and wellness. With schools' support, we believe that we can:

• Encourage kids to “fuel up” with the nutrition-rich foods they don't get enough of—low-fat and fat-free dairy foods, fruits, vegetables and whole grains.
• Motivate kids to be more active and play for 60 minutes a day; 10-15 minutes of activity before, during and after school can add up.

Fuel Up to Play 60 is a student-led program in which students partner with adult advisors to plan and implement healthy eating and physical activity action strategies.

Fuel Up to Play 60 resources are available to any school in the U.S. and include a free School Wellness Activation Kit (one per school, while supplies last), online Playbook with healthy eating and physical activity action strategies, online healthy behavior tracking tools, and a national competition for schools and students (all starting October 15, 2009).

For the complete Fuel Up to Play 60 program, go to www.FuelUpToPlay60.com

To enroll in Fuel Up to Play 60, click here.

Just like you, NDC, your local Dairy Council® and the NFL have made it our unified mission to educate kids on the importance of eating right and staying active. By combining a leader in nutrition with a league that believes in the power of sport, there's nothing stopping us from helping you achieve some incredible results!

Join the 60,000 schools participating in the Fuel Up to Play 60 school wellness program in 2009-10. Order your school's Wellness Activation Kit.

Are there any shipping costs? When is the kit available? Download a complete list of FAQs here.